12. Attracts Right-Fit Opportunities.
The people and businesses gravitate toward your content because they understand your message and they are aligned with your purpose and vision.
Companies that would want to connect with you are those who believe that you are the right fit for their proposition. People who reach out to you are those who want to be part of your organization.
Right-fit relationships are ideal for businesses because these relationships promote shared interests. Each party looks after the interest of the other. Getting things done and accomplishing goals are easy when everyone in the value chain moves at the same pace and moves toward a single destination.
13. Success Applies to EVERY Industry!
It doesn’t matter if you are in the apparel retail industry or actively involved with the organization of bird watchers. Content marketing works for your business regardless of industry.
Your success depends on the information that you put out and how it is presented. Similar to any other endeavor, content marketing requires time, effort, and resources. If you don’t give your best, you will not yield the results that you want.
Do not underestimate what content marketing can do for your business. If you are unsure of how to go about it or if you are not confident of your writing skills, do not hesitate to hire someone who can.
14. Enhances Customer Experience.
The best way to determine what your audience wants or needs is by engaging with them. Brilliant and compelling contents open the doors to engagement.
When someone placed a comment to your content, whether it is favorable or not, always keep in mind that he/she took the time to bring his/her concern or opinion to your attention. Hence, you should value every comment regardless of tone or delivery. Although you do not have to act upon every comment or suggestion that comes your way, you should acknowledge them as valuable resources.
A comment initiates engagement which in turn sets the potential for a relationship to be established. Customers or Subscribers always value a response to their comment. It is a sign of courtesy and respect.
15. Levels the Playing Field Versus the Giants.
Content-based marketing takes a personal approach in reaching your market. You’re not focusing on what your competitors can do. Your focus is on what you can offer to your market or audience.
The reason is that you are catering to a different audience or buyer persona. If you are a retailer of athletic shoes without the resources of Nike or Under Armour to sign up endorsers, why would you create content about a signature line?
Your focus should be on how your shoes can benefit its user. If the strongest value proposition of your product is customization, write content about the benefits of wearing precisely fitted shoes on athletic performance.
16. Great Content is Sustainable.
What happens to a classified ad once it has been published? How about the flyers that have run the course of the promotional period? They will find their way into the recycling bin for proper disposal.
On the contrary, great content can be recycled and reused while maintaining its effectiveness. This is because a great content is an evergreen; it can stand the test of time. If you have written a valuable blog post on your life experiences as an entrepreneur, other budding entrepreneurs will still find great value in your content after 5 to 10 years since it was written.
Evergreen contents can be reposted after a few months because they can surely find a whole new audience. Remember, markets are forever dynamic. Their components and demographics are in a constant state of change, thanks in large part to social media.
Invest in Content
Although traditional marketing and outbound marketing methods still have their place within a holistic marketing campaign, content marketing will clearly be the preferred platform of the future.
In the past years, companies and businesses that had to initiate budget cuts would drop the axe on marketing programs because results routinely underperformed, and progress was difficult to track.
With content marketing, none of these deficiencies exists. It does not require the budget of a traditional marketing approach. It is evergreen, nonintrusive, and sustainable, and results can be measured.
The biggest investment for a content marketing campaign is time and dedicated human effort. However, it is a process where the dividends you reap are far greater than what you have invested. It is an approach to marketing that will continue to benefit your business in the years ahead.