12 Ways to Maximize Social Media for Events in the Philippines

In an age when campaigns and brands are being launched at a rapid rate like never before, it is very hard to tell which ones will actually last and leave a mark to customers. Whether online or offline, the challenge for brands today is to go beyond brand awareness and instead, embed an indelible emotional

16 Important Benefits of a Website Content for Businesses

Having a website for your business is a step toward the right decision. However, what good is a website if no one pays it a visit? A website is your online business address. If you want your business to grow, you must bring people to your website. In particular, you should encourage people to visit

10 Biggest Digital Marketing Mistakes Made by Entrepreneurs

Those of you whose careers have traversed the glory days of traditional marketing would best appreciate how digital marketing has revolutionized the world of big businesses. Back then, the Internet was primarily a system that connected government agencies and institutions. Websites were recognized only as virtual marketing brochures. Businesses that wanted to market and promote

5 Innovative Ways to Promote Your Website Offline

Business promotion in this day and age is largely focused on the mobile and online markets. This is particularly true when it comes to the promotion of websites. And while you’d be silly not to lure your target audience with all the pulling power social media and the web have to offer, remember there are

10 Common Viral Marketing Mistakes and How to Avoid Them

Viral marketing is just a brand new name for the good old word-to-mouth mouth marketing. Luckily, technology has made it easier for marketers to transfer messages and share them with millions of people. But, here’s the deal – It is not that simple, and it still has its principles that need to be respected in