5 Innovative Ways to Promote Your Website Offline

Business promotion in this day and age is largely focused on the mobile and online markets. This is particularly true when it comes to the promotion of websites. And while you’d be silly not to lure your target audience with all the pulling power social media and the web have to offer, remember there are

11 Website Design Mistakes That Can Affect Your Websites Performance

Developing an effective website lies on various design elements and factors. While different people have a different perception of what works and what doesn’t, it’s important to note the basic elements of an effective web design, and start to deviate from common mistakes that will greatly impact the overall presentation of your company website. Here

Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it is also an art because it is geared to appeal to and touch human emotions. In the science and art of branding, we have what

5 Marketing Hacks for Start-up Online Businesses

Marketing your products/services is one of the two crucial parts in starting your own online business, since it is where the concrete strategy comes in, particularly in bringing your customers/clients from their preferred products to your brand. Brand marketing works side by side with service/product development (the other crucial part in online business) to introduce

5 Things that You Need to Do When Starting an Online Business

People nowadays buy and sell products or services using the Internet. When you are planning to start an online business, the first thing you need to do is study your market, things you want to provide and the competition. Once you already choose the type of business that you want to establish, you also need