There are lots of different social media platforms such as Pinterest that you can use to boost the traffic of your website. The most common platforms that are being used are Facebook, Google+, Twitter, and of course Pinterest. They are designed for different functions but they also share the same purpose: to connect and socialize with different people especially with your friends and relatives.
When it comes to business, how can Pinterest help? As we all know, traffic is a very important factor that you need in order for your business to succeed. The more traffic you get, the more chances of having a potential customer. And Pinterest is one of the best ways to get the traffic that you want using images and photo.
See the picture below:
As you can see, this is a list of different social media platforms and how much they drove traffic to different websites. Facebook was accounted for more than 10% of overall traffic to publisher in September. Well, there’s no wonder why Facebook is the leading platform in social media. But the surprising fact is that Pinterest is on the second rank on the list, surpassing the traffic given by other social media platforms.
Pinterest is known as a pin board–style photo-sharing website. This is like a bookmark for all the photos you want to keep. But let us take a quick look on how Pinterest works.
How Pinterest Works
- Pins and Repins
As you can notice, people are posting different photos that came from different resources. They can be anything like events, gifts, quotes, designs, travels, technology, and many more. In Pinterest, they are called pins. They are like little bookmarks that people add to Pinterest. These pins will stay at Pinterest unless you delete it and will be there whenever you need it. The useful part is that it always links back to the website it came from.
There is also what they call boards in Pinterest. Have you ever seen a corkboard before? Basically, this is where people pin different pictures. You can consider Pinterest as the virtual version of it. In Pinterest, you are creating boards where you will put your pins. You can set up group of boards to share ideas and plans; you can even create a secret board in Pinterest.
- Follow Boards
There are also people who use Pinterest to bookmark all the things they want. You can follow their boards and get their latest pins.
- Home Feed
When you follow someone’s board, they will be displayed in your home feeds. Basically, when all people you followed updated something on their board, then you will see their updates on your feed.
Now that you have an idea what Pinterest is and what it can do for your business, here are some Pinterest marketing strategies that you can use to boost traffic to your website.
9 Pinterest marketing strategies that will surely boost your website traffic
1. Create Your Own Pinterest Account
The first step of doing Pinterest marketing strategies is, obviously, creating a profile or account for it. You will need profile for this because all of your Pinterest marketing strategies will revolve around it. More importantly, this is what your consumer will see. They will depend more on your profile because people depend their decision based on what they see.
So basically, you need to spend a lot of effort when building your profile. More importantly, you also need to consider giving all information needed by your consumer.
2. Optimize Your Website for Social Media
Obviously, if you have a business website, then more likely you want some traffic from other sources. As stated above, since Pinterest can help you a lot to gather referral traffic, you can optimize your website for social media. Doing the correct Pinterest marketing and doing the right strategy can also determine whether people will come to your website or not.
You can start by adding a hover “Pin It” button to every image you have in your website. This can help people to pin your images without any hassle. The good thing in that is when they pin an image from your website, you will have a link that links back your website. That is how Pinterest can give you a lot of referral traffic.
3. Customize Your Images
Pinterest environment is more on visuals and less videos. In doing Pinterest marketing it is important to give a lot of effort on creating your image. If you have a business, it is recommended that you create your own image.
Just like in other social media websites, there are certain rules about the sizes. In Pinterest, you can notice that when you uploaded an image, it will automatically be on thumbnail. There are some cheat sheets on the sizes of image for Pinterest. But you can always create your own size for your image.