Developing an effective website lies on various design elements and factors. While different people have a different perception of what works and what doesn’t, it’s important to note the basic elements of an effective web design, and start to deviate from common mistakes that will greatly impact the overall presentation of your company website.
Here are eleven web design mistakes that can greatly affect your website’s performance:
1. No Call to Actions or Improper use of Calls to Action
Your company website is where you showcase your company profile, products, and services. It’s your online resume to the public designed to impress your target market. But did you know that Calls to Action are the most important part of your site and without them, your website won’t be as effective and marketable? By definition, a call to action allows for your customer to take action on your offer. Common examples include, “sign up,” “subscribe now,” and “join now.”
A good call to action may elicit the desired response from your visitor, but a great call to action can increase your conversion rates, improve sales inquiries, and achieve your website goals and objectives.
No call to action buttons is a mistake you don’t want to commit when designing your website. Without them, your customers won’t be able to know what to do with the information you have on your site. Do they need to sign up in order to buy from your online store? Do they need to subscribe in order to get copies of your article of the month? Failure to equip your site with these buttons can ruin your website.
It’s also important to note that equipping your site with a call to action buttons shouldn’t just end there. Improper use of these buttons can also be detrimental to your site.
Improper use of calls to actions:
- Placing these buttons, where no one can see them
- Using the same color of your website background and your buttons
- Wordy call to actions
- Vague, unclear use of language
- Too many call to actions on a single web page
- Linking your call to action on your homepage
Remember, your calls to action must be engaging and interactive to allow for a seamless transaction between your target market and your website.
2. Weak Website Copy
Have you ever visited a cool-looking website with great features, each design element complements each other out and then when you are about to read further for more information the whole site is equipped with LoremIpsum? A dummy text placeholder is a bit of a turn-off for online visitors. Because you want to engage your visitors to stay longer on your site, you need to provide them with a compelling website content that will hold their attention much longer.
Why is a compelling website copy important?
- Crafting an effective copy means that your company is smart, clever, and competent.
- An effective copy can make your customers act immediately on your offer.
- It can grab attention and can hold your online visitors for a longer time.
- It can simplify things. One great example is Trello. If you don’t know what it does, just read their header text. Notice how its copy can convey its functions without using technical words?
- An effective copy can also convey your message to the public in terms of what you stand for and your corporate identity.
Others may think that website copies are just chunks of words designed to make your website look professional. As business owners, it is important to note that content can either make or break your website.
Apart from Loremipsum, how would you know if your website is equipped with a weak copy?
- Cramming a lot of information in one sentence – your readers can only take in so much. Take it lightly and explain in simple manners. In the wise words of David Ogilvy, write the way you converse.
- Too much descriptive words – common mistake people often make is adding adjective or adverbs to absolute adjectives (words that don’t take superlative forms) such as unique, perfect, and complete. You can’t say uniquest or perfectest. Most people say highly unique or very unique. This constitutes as adding too many descriptive words. Unique is unique, and that’s it.
- Grammar. Because we are hardwired to judge others, crafting copies with grammatical errors will turn your website into a laughing stock for your online readers’ entertainment. Recommended tool for finding and fixing grammar mistakes: Grammarly.
While other components make up a bad copy, the above points are some of the major elements that can contribute to a poor website content.
3. Inconsistent Design
In website development, the first step is the design conceptualization. Understanding the purpose of the site and having a single concept will impact the overall layout of the website. Designers conduct a thorough research to ensure that each design element matches each other out. Notice how a homepage dictates the flow of the entire website. Designers start with the homepage design followed by the inner pages (about us, services, products, contact us) design. The reason for this is to avoid inconsistency while navigating the rest of the site.
Having an inconsistent design will confuse your visitors. While some designers tend to go overboard, it’s important not to lose touch of consistency. Designing every web page with a new concept will create a chaotic, unstructured web design layout as if your visitors suddenly entered another website.