How to Choose a WordPress Theme for Your Brand Website

When you decide to bring your business on the web, the first thing that you need to think about is the proper choice of the online platform for it. Whether you are new to the web or not, you should have heard about the superpower of WordPress. Initially launched as the purely blogging content management

10 Biggest Reasons Why Website Templates are Important for Business Success

American comedian Milton Berle once said: “If opportunity doesn’t knock, build a door.” A website plays a role of this door on which customers will certainly knock as soon as possible. However, what to do if you have no such a door? Having a business but no website? It’s a real gap in your business

5 Innovative Ways to Promote Your Website Offline

Business promotion in this day and age is largely focused on the mobile and online markets. This is particularly true when it comes to the promotion of websites. And while you’d be silly not to lure your target audience with all the pulling power social media and the web have to offer, remember there are

11 Website Design Mistakes That Can Affect Your Websites Performance

Developing an effective website lies on various design elements and factors. While different people have a different perception of what works and what doesn’t, it’s important to note the basic elements of an effective web design, and start to deviate from common mistakes that will greatly impact the overall presentation of your company website. Here

Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it is also an art because it is geared to appeal to and touch human emotions. In the science and art of branding, we have what