wp-themes-brand-website

How to Choose a WordPress Theme for Your Brand Website

When you decide to bring your business on the web, the first thing that you need to think about is the proper choice of the online platform for it. Whether you…


starbucks-race-together-campaign

Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it…


things-need-starting-online-business

5 Things that You Need to Do When Starting an Online Business

People nowadays buy and sell products or services using the Internet. When you are planning to start an online business, the first thing you need to do is…


creative-marketing-tips-business-stand-out

8 Creative Marketing Tips to Make Your Business Stand Out

As humans, we need to earn money in order to live and to buy things that will make us happy. We have two choices to earn money: apply for a job in a company or…