6. Creates Affordable Advertising Opportunities.
Setting up a blog page on your website and linking content to various social media channels and blogging communities are efficient and affordable ways to create advertising opportunities.
By contrast, creating and conceptualizing ads as well as printing marketing collateral entail increased expenses with very limited visibility. Traditional marketing is more expensive and more efficient than content marketing.
How sure are you that the posters and flyers that you produce are read and patronized? How confident are you that the advertorial you paid for yields enough returns to justify the investment?
Content marketing not only costs less than traditional marketing but also provides value to people catered by it. When you develop a large following, many companies want to advertise with you.
7. Achieves Long-Term Results.
Unlike traditional marketing, content marketing presents a flexible approach to promoting your business.
Markets constantly evolve; people’s tastes and preferences have become increasingly sensitive because information can be easily accessed via the Internet. Content marketing puts you in the driver’s seat and allows you to take different avenues while remaining on course.
You can revise your content marketing strategy simply by staying updated with industry developments. Put simply, the flexibility of content marketing allows you to reinvent your business while staying relevant to your audience.
8. Serves as an Effective Way To Grow Your Audience.
Another advantage of content marketing over traditional marketing is that the former allows you to reach a wide audience.
Your target audience has different needs. By addressing these needs frequently through your content, you can expand your coverage to other people who have similar concerns. Once they put out a search query, your content may appear high of the SERP.
Through regular engagement, readers who have remained passive can see you as a proprietor who is genuinely passionate about his/her business and committed to serving the best interests of the subscribers. Regular engagement encourages them to join and become part of your community.
9. Provides an Efficient Method To Market Your Products or Services.
The only thing that you produce is content. You don’t have to produce hardcopy collaterals or point-of-purchase materials. How you quantify your time essentially determines the cost of content marketing.
The avenues for distribution, namely, social media, blogging communities, online directories, and contribution sites, do not cost a cent. Everything can be delivered with a press of a keypad or a click of the mouse.
You don’t have to waste paper, and results can be tracked with online analytics. You can even automate social media posting schedules via online programs, such as Sprout Social.
10. Builds Solid Relationships With Your Audience.
With the evolution of the Internet and social media, the relationship with the customer does not end with a sale or with a sign-up.
A great website content helps you maintain your customer or subscriber base by building solid relationships. Consistent posting of relevant contents becomes a testimony to not only your expertise but also who you are.
You can accomplish this goal by sharing your experiences as a way to empathize with your audience. Another way is by courteously engaging with them through comments or e-mail.
Engagement is the most valuable by-product of social media. It creates a forum for you to give immediate solutions to the issues raised by your audience.
11. Improves Company Culture.
One of the strongest forces that catapult businesses toward success is alignment. For organizations, it means having people who are aligned with values, purpose, and vision.
What better way to cultivate alignment than have your people share in creating content? Open a subpage on your website that features blogs and content from your employees. Of course, these should be subject to guidelines and review, but allow them the venue to share their thoughts and ideas to your market.
This simple strategy of giving employees a voice within the organization builds a strong sense of trust and feeling of family. It sends the message that you value their opinions and appreciate their contributions to the success of the business.