As we get deeper into the digital age, companies are focusing more of their marketing budget on digital strategies.
In the Philippines, among the most hired professions on LinkedIn are software developers, marketing specialists, and IT support specialists. This is according to a report by LinkedIn. With these occupations come a high demand for digital skills, from data migration to cloud computing.
With that, here are some of the most in-demand jobs in the digital age.
6 In-Demand Careers in the Digital Age
1. Front-end Web Developers
One of the determining factors in digital marketing success is user experience. Potential customers want to navigate through websites as easily as possible and enjoy a streamlined experience. This is why the demand for front-end web developers is increasing.
A web developer must have an understanding of customer engagement, conversion rates on websites, lead generation, and UI/UX. Those moving into marketing are a far more valuable resource to teams than traditional developers and designers.
Median Salary: P30,000 to P40,000/month
2. Digital Marketers
Companies are looking for people who know how to use digital marketing tools and social media, and who knows how to use it as part of an overall communications plan. Just because anyone can use Facebook and Twitter doesn’t mean they can deploy it as a strategic tactic.
Learn digital marketing and you’ll understand that it’s not mere luck that gets websites millions of views and visits. Top digital marketing companies in the Philippines look at it as a process, and anyone who understands that process could easily find a job, especially now that more and more local businesses are building digital marketing arms.
Median Salary: P28,000/month
3. PPC Specialists
Pay Per Click (PPC) is an in-demand field, too, as businesses start to see the part that Google AdWords and Yahoo! Bing Network plays in bringing targeted traffic to websites.
Businesses don’t know how to properly allocate their budget to ensure it generates a high return on investment (ROI). The role of a PPC specialist is simple in theory: try to get the company’s website to the highest search engine ranking possible, with the lowest budget possible. With big budgets on the table and more businesses fighting for the number one position on the search engine results pages (SERPs), skilled PPC specialists are becoming in-demand.
Median Salary: P35,000/month
4. Social Media Manager
A decade ago, social media was very much in its infancy. Facebook was only exclusive to a select few, LinkedIn was just a year old, and Twitter was still non-existent. Now, a majority of people are on social media in some shape or form, bringing with it jobs like social media managers, whose role is to manage a company’s social media networks.
Now, being social media marketer is an in-demand job. In Kalibrr, social media marketers make up a majority of the job site’s total listings (38%). This is followed by digital marketers at 26%, content marketers at 25%, and SEO and PPC specialists at 11%.
Median Salary: P40,000/month
5. Computer Programmers
Computer programmers have been up high on the list ever since technology came into the Philippines. It involves creating programs that businesses and the public can use. Programmers make sure that software can execute their functions smoothly; programmers also understand the languages of computers, such as Java, .NET, and PHP.
Everything is now digitized, and businesses need computer programmers to stay ahead of the game.
Median Salary: P35,000/month
6. Big Data Scientists or Analysts
Big data is the voluminous amounts of structured, unstructured, and semi-structured data that has the potential to be mined for information. The desire to analyze and manipulate big data is essential for any business in the digital age. And with the rise of cognitive computing, there is no shortage of work to be done, and businesses are hiring more big data scientists and analysts.
A big data analyst has the exciting job of unearthing information, helping companies have an edge over the competition. A combination of coding, testing, and development skills are important for this role.
Median Salary: P24,000/month
To sum it up, you need to have the digital skills and adaptability to shape your career. But what would really make you stand out and give you an edge over the candidates? It all boils down to experience, but if other candidates have a similar level of experience as you, your edge would be your education and training.