Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it is also an art because it is geared to appeal to and touch human emotions. In the science and art of branding, we have what

5 Things that You Need to Do When Starting an Online Business

People nowadays buy and sell products or services using the Internet. When you are planning to start an online business, the first thing you need to do is study your market, things you want to provide and the competition. Once you already choose the type of business that you want to establish, you also need

8 Creative Marketing Tips to Make Your Business Stand Out

As humans, we need to earn money in order to live and to buy things that will make us happy. We have two choices to earn money: apply for a job in a company or start our own business. Some people choose to start a business because they hate the policies in some companies, and