business-tips-students-philippines

2 Simple Business Tips for Students in the Philippines

I have always been a supporter of students who work while studying because doing so helps an individual to practice the art of balancing his or her affairs. I…


starbucks-race-together-campaign

Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it…