starbucks-race-together-campaign

Alignment in Branding: Learning from Starbucks’ Major Flop, “Race Together” Campaign

Branding is both a science and an art. It is a science because it requires a careful systematic study on how it is approached based on facts and theories; it…


marketing-hacks-startup-business

5 Marketing Hacks for Start-up Online Businesses

Marketing your products/services is one of the two crucial parts in starting your own online business, since it is where the concrete strategy comes in,…


things-need-starting-online-business

5 Things that You Need to Do When Starting an Online Business

People nowadays buy and sell products or services using the Internet. When you are planning to start an online business, the first thing you need to do is…


creative-marketing-tips-business-stand-out

8 Creative Marketing Tips to Make Your Business Stand Out

As humans, we need to earn money in order to live and to buy things that will make us happy. We have two choices to earn money: apply for a job in a company or…


developing-business-online-marketing-strategies

6 Tips on Developing Your Businesses Online Marketing Strategies

Nowadays, there are lots of businesses or companies that sell products or services online. It is because lots of people nowadays spend so much time surfing the…